YCDO Gender - Groupes virtuels - Communauté

Message

De:	Terri Willard [ Profil ]
Sujet:	Integrated development media campaigns targeted at young women
Envoyé:	Nov 17th, 2003 - 12:48:34

	While I think it's good to focus most of our discussions here on young women as active creators of and participants in ICT4D projects/activities, it might also be interesting to explore what it takes to develop a good multimedia development campaign targeted at young women... I was responding to an email from a young woman this morning about the history of development communications and stumbled across a very interesting evaluation of the Sara Communication Initiative undertaken by UNICEF and the Johns Hopkins University Center for Communication Programs (http://www.jhuccp.org/pressroom/2003/04-09.doc). This project was initially developed in Eastern and Southern Africa, but spread quickly to Central and Western Africa as well. The project's objectives were to research, produce and disseminate a regional communication package (including comic books and animated video) on the Rights of the Child in order to: 1. Create awareness and advocate for the reduction of existing disparities in the status and treatment of girls. 2. Support social mobilization processes designed to realize the potential of female children and to foster their participation in development. 3. Produce a dynamic role model for girls that will assist in their acquisition of psychosocial life skills essential for empowerment. 4. Provide a model for improved gender relationships, beginning at an early age. 5. Communicate information regarding the survival, protection and development of children, including specific messages on education, health, nutrition and freedom from exploitation and abuse. 6. Build the capacity of African writers, researchers and artists through the development of the Sara communication packages. It's fascinating reading through the evaluation to see how many different focus groups they pulled together and how much background research went into developing the materials. It seemed like the project developers really were interested in listening to girls and young women to figure out how they thought and reacted to the shows, in order to make them even better and more closely attuned to their needs. Is anyone familiar with these? Terri Willard Project Manager Knowledge Communications International Institute for Sustainable Development http://www.iisd.org/

		Groupes virtuels Optimisé par TakingITGlobal