| De: |
dataylor@Oxfam.org.uk [ Profil ] |
| Sujet: |
Campaign Victory!! Starbucks signs licesning agreement
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| Envoyé: |
Jun 21st, 2007 - 05:50:25 |
| Pièces-jointes: |
![[Icône de fichier attaché]](http://www.takingitglobal.org/images/connections/groups/icons/file.gif)
SBUX release 6_20 FINAL2.doc
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Yes, yes, yes!
Many thanks,
David
David Taylor
Project Assistant, Youth Team
Campaigns & Policy
Oxfam
John Smith Drive, Cowley, Oxford, OX4 2JY
01865 472352, 07749 702352
I will be leaving Oxfam next Friday 29 June, after which my email address
will be David.Taylor.1985 (at) gmail.com.
----- Forwarded by David Taylor/Campaigns & Policy/Oxfam on 21/06/2007
10:47 -----
Oistein Thorsen
To: Campaigns, Roger James/Campaigns & Policy/Oxfam (at) Oxfam, Ruth
21/06/2007 10:15 Thompson/Campaigns & Policy/Oxfam (at) Oxfam, Steve Brooks/Campaigns &
:42 Kb Policy/Oxfam (at) Oxfam, Kim Tan/Campaigns & Policy/Oxfam (at) Oxfam, Chris
Worrall/Campaigns & Policy/Oxfam (at) Oxfam, John McAllion/Campaigns &
Policy/Oxfam (at) Oxfam, Lucy Hurn/Campaigns & Policy/Oxfam (at) Oxfam, Amita
Arya/Campaigns & Policy/Oxfam (at) Oxfam, Pascale Palmer/Campaigns &
Policy/Oxfam (at) Oxfam, Fiona Stewart/Campaigns & Policy/Oxfam (at) Oxfam
cc:
Subject: Campaign Victory!! Starbucks signs licesning agreement
Dear All
It's official: Starbucks and Ethiopia have finally signed a licensing
agreement securing Ethiopia's ownership over its speciality coffee names
Sidamo, Harar and Yirgacheffe. This comes after about 8 months of
campaigning, more than 96,000 people across the globe calling on Starbucks
- through emails, faxes, phone calls, postcards, and in-store visits - to
honour their committment to Ethiopian farmers. Our campaigners will all be
told and congratulated in the coming days.
Thanks goes to all our campaigners that raise their concern, all the hard
working members of the OI coffee team and especially Charlie for leading
this work in OGB in a brilliant manner! Our campaigners will be tol
Please see Seth Petcher's (OI coffee lead) e-mail below and the attached
documents for more information.
Well done everyone for making campaigning work!!
Oistein
Ãistein Moskvil Thorsen
Trade Campaigner, OXFAM GB
Campaigns and Policy Division
+44 (0) 1865 47 3941 (Office)
+44 (0) 7810 18 1685 (Mobile)
+44 (0) 1865 47 3133 (Fax)
othorsen (at) oxfam.org.uk
----- Forwarded by Oistein Thorsen/Campaigns & Policy/Oxfam on 21/06/2007
10:00 -----
"Seth Petchers"
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21/06/2007 00:08 , , ,
:170 Kb , , ,
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cc: "Helen Dasilva" , "Tim Fullerton"
Subject: Starbucks signs licesning agreement - web and e-alert language for OI
distribution
Dear all,
Thanks to everyone for your hard work since October, weâre finally here!
Starbucks and Ethiopia have signed an agreement today regarding
distribution, marketing and licensing that recognizes the importance
and integrity of Ethiopiaâs specialty coffee brands- Harar, Sidamo
and Yirgacheffe.
OI issued a press release Wed 3pm EST â see attached
Joint release from Starbucks and Ethiopia can be read here:
http://www.csrwire.com/News/8962.html.
I am attaching web and e-alert copy that is ready for distribution to the
public now (i.e., we can start sending it out). Youâve got two versions
here â a version created by OGB and a version weâre going to use at OA.
Both are approved so feel free to use what you like. However, itâs very
important that we stick to message given the sensitivity of the agreement,
our interest in not beating up SBUX in hopes of patching up the
relationship and sending a signal to the corporate world that weâre
issue-focused not anti-corporate, and finally the very sensitive
developments in Ethiopia this week around human rights issues.
Youâll see in the OA e-alert language that thereâs mention of a YouTube
video. The video will include a thank you from Ray Offenheiser to the
96,000 who sent letters to SBUX. Happy to report that we seem to have
conquered technical difficulties and will have footage of our famous farmer
filmed in his village last weekend included in the video. Affiliates can
link to that once itâs up â hopefully Thurs afternoon EST â weâll let you
know.
This is a huge achievement for us. I hope that once all of the logistical
details are taken care of you all take a moment to give yourselves a pat on
the back. OK, maybe have a pint, too.
Cheers,
SP
--
Seth Petchers
Coffee Program Manager
Oxfam America
226 Causeway St., 5th Floor
Boston, MA 02114
tel: 617.728.2560
www.oxfamamerica.org/coffee
(See attached file: SBUX release 6_20 FINAL2.doc)
Oxfam works with others to overcome poverty and suffering.
Oxfam GB is a member of Oxfam International, a company limited by guarantee and registered in England No. 612172.
Registered office: Oxfam House, John Smith Drive, Cowley, Oxford, OX4 2JY
Registered charity No. 202918.
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