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De:	"Andrew Mackintosh"
Sujet:	RE: [FTUC] FW: Engaging students in Fairtrade campaigning!
Envoyé:	Apr 26th, 2008 - 06:33:25

	Hello Sarah In response to your questions on engagement I as a fairtrade licensee and also as sales director of our brand (and other FT products we list) find that the most useful tool to engage people is presenting real lives and real people, most people don't fully understand what fair trade actually means because they think that slavery ended in 1807, I think we need to educate people, not just about what a fair price is per tonne price of coffee beans, but what this REALLY means to people in developing nations and to do that we need to force people to acknowledge some very uncomfortable truths, if you are buying a chocolate bar today from most market leading brands it is likely that that the chocolate is from the bonded labour (how very English of us to use a term like bonded labour when we all know it means slavery) plantations of western Africa, Amnestys figures of a couple of years ago put the average age of bonded plantation workers at 17 that means 50% above and 50% below 17, with an estimated 15% under 12. the BBC have a good article here http://news.bbc.co.uk/2/hi/africa/3589646.stm Unless we can stop talking in terms of commodity prices per tonne, and make people realise that in some countries your ten year old brother, daughter, niece or whomever would not be leaving for school on Monday morning but instead harvesting cocoa or coffee for twelve hours in exchange for a meal, so we can enjoy a 40p bar of chocolate as we read Heat on the tube in a morning then we may as well all go home Rant over Andrew Mackintosh Suma -----Original Message----- From: Sarah Jewell [mailto:sarah.jewell (at) fairtrade.org.uk] Sent: 25 April 2008 11:48 To: Andrew Mackintosh Subject: [FTUC] FW: Engaging students in Fairtrade campaigning! One recurring theme from the Fairtrade Universities & Colleges Conference was the lack of student engagement in Fairtrade campaigning. What can be done to engage students in Fairtrade? Does anyone have ideas they can share to ensure students:- - have representation on Fairtrade Steering Groups - become engaged in campaigning and Fairtrade promotion - are attracted by new theme's/ Fairtrade campaigning that is fresh Any ideas will be gathered together and put on our website to help other institutions struggling with student engagement. Thanks Sarah Jewell Campaigns Coordinator Fairtrade Foundation - - - - - - - - - - - - - - - - - - - - - - - Fairtrade Universities & Colleges discussion forum ------------------------------------------- * Powered By TIG Groups http://groups.takingitglobal.org/ * Group Archives: http://groups.takingitglobal.org/FTUC/messages/ * To unsubscribe, email FTUC-unsubscribe (at) groups.takingitglobal.org * My subscription settings, FTUC-settings (at) groups.takingitglobal.org

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