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De: "Williams, Alan"
Sujet: Fairtrade progression
Envoyé: Feb 14th, 2007 - 07:46:58

  Hi,

I'm Alan, the Development Coordinator for the Brackenhurst Campus of Nottingham Trent Students Union.

My biggest FT success so far is being part of the Steering Group for the local town (where Brackenhurst Campus resides) and make the Campus an integral part of the FT status we achieved for Southwell town, and on the back of that getting involved with the universities Steering Group bid for FT status.

The biggest challenge, I suppose, is to challenge the views and understandings of the general public to help them realise exactly what FT is all about, why it is so important and that a FT product is actually a quality product; once this message is embedded in the mindset their perception changes dramatically i.e. change from thinking its an expensive second class product. I'm fortunate that working largely in a student environment my customers are very switched on to these issues, but it still needs constantly marketing.

Regards,

Alan Williams

Alan P Williams BSc (Hons) BII
Brackenhurst Development Coordinator
Nottingham Trent Students Union
Southwell, Nottinghamshire
NG25 0QF

0115 848 5202
Alan.williams (at) su.ntu.ac.uk
www.trentstudents.org

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